AMERICA BEFORE RACHEL CARSON
Why do we remember Rachel Carson today?
Research into synthetic pesticides and toxic pollution was collected and interpreted for the public in 1956 by marine biologist (and, even then, well known nature writer) Rachel Carson in her famous book, Silent Spring.
As a result, the widely-used anti-malarial, anti-insect pesticide DDT (dichloro-diphenyl-trichloro-ethane) was banned by the U.S. government in 1972.
And the modern Environmental movement was born.
DDT had been seen since the 1940’s as a miracle cure for bug-born disease and for insect destruction of plant life. It was sprayed at least once a year in every American neighborhood, big or small, to suppress insect populations.
The movie Tree of Life has a scene re-enacting the way that children would frolic in the spray as the DDT trucks went by. Here are two screen shots from the trailer, as well as some actual advertising campaign graphics.
SOURCE: Sociological Images